News - September 2010
In the can 2009/10 winners announced
 Two 17-year-old girls from Chelmsford and a team of students from Norton College in North Yorkshire were the In the can 2009/10 winners.
The 2009/10 competition attracted more than 50 entries from individuals, teams of young people and educational establishments across the country. Both films topped an online public vote in their respective categories that decided the eventual winners.
Sophie Reuben and Charlotte Hasler (see pic) entered the competition because they love making films.
Sophie said: “We’re both of a age to start driving and feel that people our age are often irresponsible behind the wheel. We hope our film can make a difference and have impact without showing any gore.”
The winning film by Norton College (‘Belt Up’) focuses on the issue of wearing seat belts, and was conceived and made by Katy Midgley, Lauren Leogue and Hattie Cotton.
Katy Midgley said: “We’ve never experienced a car collision ourselves but we know people who have - so we can understand the ripple effect it has on friends and family. This is why we wanted to focus on this subject. Our film takes a different approach to road safety, yet still has a valid message.”
David Rees, who runs the BTEC national in media production course at Norton College, said: “A few years ago I worked in a college where one of the students died in a road traffic incident.
“It was heart-breaking seeing the effect of that death upon his friends. Ever since then I’ve tried to encourage my students to consider the dangers of being a new driver.
“The competition has made all of my students have to learn about road safety and they’re all really proud of the videos that they submitted.
“I know that this project has had a positive impact on the way that the students and their friends drive.”
Sally Bartrum, spokesperson for In the can, said: “Many congratulations to all the winners - their films are very well thought through and excellently executed.
“Young drivers and their passengers are at high risk on the roads, but it’s really difficult to communicate road safety messages to them.
“Rather than another campaign developed by road safety or advertising professionals, ‘In the can’ hands this responsibility to young people. They understand how to communicate with their peers and we hope to learn from the approaches they have taken.” |
